Navigating Compliance and Brand Protection: How OnPoint Helped a Vape & Nicotine Product Manufacturer
A leading vape and nicotine delivery product manufacturer and retailer faced increasing regulatory challenges as it expanded its global footprint. With strict product liability laws, international labeling requirements, and marketing restrictions varying by country, the company needed expert guidance to ensure compliance while protecting its brand. To address these challenges, the company partnered with OnPoint, leveraging their expertise in regulatory compliance, advertising laws, and trademark protection.
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OnPoint began by conducting a product liability risk assessment, identifying potential legal exposures related to consumer safety, product warnings, and packaging compliance. Given the evolving landscape of vape regulations, OnPoint helped the company implement enhanced quality control measures, update liability disclaimers, and ensure compliance with health and safety standards in key markets. Additionally, we provided guidance on international labeling laws, ensuring that packaging met all ingredient disclosure, warning label, and nicotine content regulations required in each country.
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Beyond product compliance, OnPoint developed a tailored marketing and advertising strategy that adhered to country-specific restrictions on vape and nicotine promotions. By ensuring all digital and traditional advertising met strict government guidelines—especially regarding claims, influencer partnerships, and age restrictions—the company reduced legal risks while maintaining a strong brand presence. To further protect its intellectual property, OnPoint also established a trademark protection strategy, securing trademarks in key markets and combating counterfeit products.
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With OnPoint’s support, the company now operates with greater confidence, ensuring full regulatory compliance while continuing its growth in the competitive vape and nicotine delivery industry. By proactively managing legal risks and protecting its brand, the company is well-positioned for long-term success in a highly regulated market.