Ensuring Global Compliance and Brand Protection: How OnPoint Helped an International Beauty Brand

A well-established international beauty brand with a thriving mail-order business and physical treatment clinics faced increasing regulatory challenges as it expanded into new markets. With operations spanning multiple countries, the company needed to navigate product liability risks, international labeling requirements, marketing restrictions, and trademark protection. To ensure compliance and safeguard its brand, the company engaged OnPoint to develop a comprehensive risk management and regulatory strategy.

We conducted a detailed product liability assessment, identifying potential legal exposures related to product safety, customer claims, and treatment procedures in its clinics. By enhancing quality control processes, implementing robust customer disclaimers, and refining product packaging guidelines, the company reduced its liability risks while maintaining customer confidence. OnPoint also helped align international labeling standards, ensuring all product packaging met country-specific ingredient disclosure, safety warnings, and regulatory requirements.

​

Additionally, OnPoint addressed advertising and marketing restrictions by developing a region-specific compliance framework for promotional campaigns. With beauty advertising subject to strict guidelines on product claims, testimonials, and influencer partnerships, we ensured the company’s marketing materials complied with global advertising laws, reducing the risk of fines and legal disputes. To protect the brand’s intellectual property, OnPoint also implemented a trademark protection strategy, helping secure trademarks in key markets and combat counterfeit products.

With ourguidance, the beauty brand now operates with greater regulatory confidence, minimizing legal risks while maximizing global market opportunities. Their products and services remain legally compliant, ensuring continued growth in the competitive beauty industry.